SteelCase
UX/UI & App Design
9th Wonder
Overview:
- Brand Strategy
- Visual Identity
- UX/UI Design
- Web Design
A bold reimagining of 9th Wonder's brand identity and digital presence. The project centered on building a visual system that reflects the agency's creative confidence and strategic thinking — balancing expressive design with structured communication to position them as a leader in the modern creative landscape.
Brand Identity
The identity was designed to capture the duality of creative work — bold vision paired with meticulous execution. Drawing from the agency's name, the visual system references rhythm, layering, and cultural depth, translating these ideas into a typographic and graphic framework that feels both contemporary and grounded.
A high-contrast palette and confident type choices give the brand immediate presence, while flexible layout principles allow the identity to adapt across digital and print contexts. Every element was crafted to reinforce 9th Wonder's position as a studio that leads with ideas and delivers with precision.
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UI / UX
Design
The website was conceived as a portfolio-first experience — a platform where the work speaks loudest. The navigation is minimal and intentional, guiding visitors through case studies and capabilities without unnecessary friction. Each page was designed to feel like a curated presentation rather than a standard website.
Generous whitespace, editorial typography, and full-bleed imagery create a gallery-like atmosphere. Micro-interactions and smooth transitions add polish without distraction, ensuring the digital experience matches the quality of the creative work it showcases.
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